Our client, a high growth startup within wellness is looking for a Product Marketing Director to join their Team.
Responsibilities:
- Initiate and execute sales enablement strategy in collaboration with sales and marketing teams
- Create and maintain marketing and sales collateral that spans the customer lifecycle, such as pitch decks, talk tracks, demo guides, case studies, one sheets, and more
- Communicate products’ value props to the sales team via regular training sessions
- Train new sales reps on value prop, use of materials, etc.
- Create effective content for multiple audiences
Expectations:
- Previous experience working in a high-growth, B2B or B2B2C environment.
- 5 years of product marketing experience for a growth-stage start-up
- Experience in health care or wellness products
- Experience in producing sales assets for B2B or B2B2C audiences