A leading U.S. financial services and insurance organization is seeking a Senior Director, Marketing Science & Analytics to lead the use of data, advanced analytics and measurement to inform customer, marketing and growth strategy.
This senior leader will bring together data science, customer analytics, experimentation and marketing measurement to uncover growth opportunities, optimize marketing investment and enable more sophisticated, data-driven decision-making across the organization.
Core Skills:
Marketing Science & Advanced Analytics
Customer Intelligence & Predictive Modeling
Measurement, Attribution & Experimentation
Growth Strategy & Marketing Optimization
The Senior Director will partner with Marketing, Customer Experience, Digital and business leadership to translate complex data into actionable insights that influence customer acquisition, engagement, retention and long-term value.
The role will establish advanced measurement and experimentation frameworks, leveraging customer segmentation, predictive modeling, attribution and marketing effectiveness methodologies to better understand customer behavior and optimize investment across channels.
As a senior analytics leader, this individual will also build and develop a high-performing team while helping embed data and analytics more deeply into strategic and commercial decision-making across the enterprise.