Client:
A leading U.S. financial services and health insurance organization ranked among the top five in the country.
Challenge:
The organization needed a Senior Director of Marketing Science & Analytics to work directly under the CMO, bringing advanced data science, marketing science, and full-funnel digital growth strategy together with customer experience. The larger challenge was strategic: the organization wanted to modernize its approach and attract younger consumers, and made a deliberate decision to look outside the traditional financial services and insurance talent pool — seeking instead a search partner with deep networks in fast-moving tech startups and marketing agencies built around multi-client, product-driven environments.
Our Approach:
Venture-6 drew on a network built over years of placing talent into high-growth fintech and martech startups, as well as marketing and advertising agencies known for building products across multiple clients. Recognizing the scope of the transformation the organization was undertaking, Venture-6 expanded the search beyond the single role — ultimately helping build out a complementary team including UX and product talent alongside the Senior Director hire.
Outcome:
Venture-6 placed a Senior Director who came from a successful startup exit, bringing sophisticated, outside-industry thinking to the organization — including new approaches to modernizing the product for younger generations. Recognizing the opportunity to build out complementary capabilities, Venture-6 went on to help build the broader team, including UI/UX talent, all sourced from high-caliber, fast-paced New York City startups. The full team build took approximately four months. The hires also had a broader internal impact, helping the organization modernize its team structure and attract talent from outside the traditional insurance industry.