Our client is a disruptive innovator in the music and entertainment space.
The Director, Product Marketing will help the organization with opportunities for the creation of consumer products and solutions.
This role covers product marketing, go-to-marketing process and cross-functional agile testing group.
The job:
Understanding consumer insights to drive competitive differentiation & customer value in the Go-to-Market Process
Define target customer for category & product
Define category relevancy & portfolio role
Define product positioning & core messaging
Define category & product marketing strategy, objectives, goals, KPIs based on business & category strategy
You must have:
Strategic planning
Brand strategy
Product positioning
Presentation skills and storytelling ability to drive strategy & plan adoption
Communications strategy and planning
8+ years experience