VP Influencer-Marketing

Our client is  leverages its PR heritage and today is a data-driven,  modern communications company that delivers scaled influence, cultural relevance and brand talkability to their Fortune 200 consumer and healthcare brands.

Their team is a deeply committed and somewhat quirky bunch of content creators, brand builders, growth hackers, storytellers, experientialists, artists, mad data scientists, tech junkies and trend sensors. All armed with powerful ideas and a strong point of view and drive to win. Curious, always creating, innovating often, agile and responsive.

What they’re looking for:

Vice President of Influencer Marketing, Healthcare with an insatiable appetite for influencer marketing, healthcare/pharma communications and a highly developed expertise in digital and social strategy. In this role, you’ll get to work with Fortune 200 companies, who are leaders in the healthcare category, across both  groups.

As an influencer marketing pro, your strong grasp on how to service highly regulated healthcare clients by utilizing content, social media, influencers and targeted engagement techniques is complemented by a thorough understanding of business strategy and the full marketing mix. Armed with a full understanding and working knowledge of best-in-class social media marketing in healthcare, you’ll be a lead advocate for innovative solutions on how to use influencers to meet client objectives and exceed goals. Your rich pharma experience means you know the ins and outs of regulatory guidelines, but your own interest in consumer influencer marketing trends keeps you curious and pushing the envelope.

If you’re an expert storyteller who lives in the world of earned and knows what it takes to craft engaging content to move the needle on influence, read on.

 

KEY RESPONSIBILITIES

 

Functional Expertise & Leadership

·       Innovate and lead highly compelling, results-driven influencer marketing program approaches, executions and presentations for pharma accounts
·       Develop innovative and creative strategies that move the needle on awareness, influence, conversation and advocacy through people and voices
  • Partner with Strategy and Analytics team on new ways to measure programs to prove ROI of our work
  • Remain engaged and tapped into the healthcare innovation space to keep teams current
Sales & Growth
·       Help create and drive the agency’s differentiated POV and value in the influencer marketing space as it relates to healthcare
·       Grow the agency’s pharmaceutical healthcare revenue by:
  • Establishing relationships with clients to gain trust and seek opportunities to sell new influencer marketing programs and increase effectiveness and scope of current work
  • Actively engaging in new business pitches to ensure influencer is front and center in our social engagement work
  • Identify new platforms, tools, and experts for partnerships or thought leadership
Landscape Innovation & Regulatory Excellence
  • Develop and lead influencer marketing approaches and programs that are compliant with regulatory requirements
 
Compliance and Innovation Expert
  • Have strong knowledge of pharmaceutical regulation in communications and influencer marketing; counsel clients and team on approaches and pitfalls
  • Lead breakthrough work in pharma influencer that complies with best practices and drive agency’s POV in:
    • Social etiquette for influencer relations
    • Compliance with ethical standards (FTC regulations, GDPR, etc.)
    • The latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, Blockchain, etc.)
 
Relationship Driver
  • Fluent on the ins and outs of patient and HCP advocacy groups and best practices for engaging and working with each
  • Bring new and innovative perspectives and capabilities that will expand our Influencer offering via:
    • Strong, existing connections with HCPs, patient and HPC advocacy groups
    • New vendors for inspiration sessions/capabilities presentations
    • Events & trends, particularly as they relate to priority brand work
  • Thoughtfully manage a team that plans and executes influencer programs by providing:
    • Strategic direction and oversight to influencer relations and brand teams as needed
    • Oversight of day-to-day online influencer work across pharmaceutical accounts and Health & Well-Being practice
    • Strategic integration of traditional media, digital, content and creative teams
    • Assurance that all programs are results-driven and poised to meet clients’ business needs
  • Drive growth and thought leadership for influencer marketing within the pharmaceutical sector by proactively advocate for breakthrough influencer work
REQUIREMENTS
 
  • 8+ years of integrated communications experience working in media, influencer or digital-related field specific to highly regulated pharmaceuticals (i.e. oncology, vaccines, reproductive health, Multiple Sclerosis, etc.)
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field (advanced degree a plus)
  • Expert understanding of regulatory requirements, guidelines and parameters—especially as they relate to working with influencer and online content/channels
  • A deep understanding and demonstrated experience in leading digital, social and influencer strategies to move the needle for brands within the healthcare and pharma space
  • Well-developed analytical skills
  • Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
  • Proven track record of building partnerships and managing/developing a cohesive, integrated team in a fast-paced environment
  • Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
  • Ability to set department priorities, lead, and work cooperatively to meet and exceed program goals
  • Knowledge of media relations, social media strategy, and engagement a plus
  • Proficiency in Excel, Word and PowerPoint
 
If you can tell a story, then you can sell just about anything. via @annetteeskenazi