Digital Channels Director (Search)-CPG

Our client-major CPG worldwide- is seeking a Digital Channels – Search Director to lead and implement the global strategy. The Digital Channels – Search Director will be a part of our Global Marketing Communications organization and partner with Marketing, Analytics, eCommerce & Direct to Consumer, and IT teams as well as External Agencies and Vendors to advance our digital, search, data driven and advertising capabilities.

Main responsibilities include:


• Create roadmaps to accelerate
• and advance Search capabilities – define strategy, technology, approach, methodologies, frameworks and tools


• Plan, execute and manage
• ecommerce, paid search and organic marketing campaigns.


• Lead search marketing into
• an integrated media mix and help optimize search campaign results on an ongoing basis.


• Help the business to optimize
• Budget across digital and integrated media channels to maximize efficiency, meet and exceed campaign KPIs and business goals.


• Create guidelines and help
• to execute and manage paid and organic search campaigns.


• Be responsible for digital
• communications channels and technology that are in line with and take advantage of current industry practices.


• Create and co execute an
• audience-specific channel strategy.


• Define product roadmap and
• strategy for product areas.


• Partner across the organization
• to understand product/service demand for Colgate brands/products and related requirements


• Define and own business
• requirements for project initiatives


• Partner with technology
• in agile environments to implement both large and small scale changes


• Monitor and maintain control
• processes to insure our digital experience is working properly and affording clients and optimized experience


• Recommend and manage vendor
• relationships.


• Implement search marketing
• best practices within the agency and foster sharing around the organization


• Analyze data and research
• to identify strategic digital opportunities for our clients.


• Collaborate with internal
• teams to develop digital marketing strategies and promote exchange


• Develop reporting processes
• and provide business and marketing insights.


• Define and spread campaign
• KPIs to paid search and digital channel mix.

 
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