Digital Channels Director (Search)-CPG

Our client-major CPG worldwide- is seeking a Digital Channels – Search Director to lead and implement the global strategy. The Digital Channels – Search Director will be a part of our Global Marketing Communications organization and partner with Marketing, Analytics, eCommerce & Direct to Consumer, and IT teams as well as External Agencies and Vendors to advance our digital, search, data driven and advertising capabilities.

Main responsibilities include:

• Create roadmaps to accelerate
• and advance Search capabilities – define strategy, technology, approach, methodologies, frameworks and tools

• Plan, execute and manage
• ecommerce, paid search and organic marketing campaigns.

• Lead search marketing into
• an integrated media mix and help optimize search campaign results on an ongoing basis.

• Help the business to optimize
• Budget across digital and integrated media channels to maximize efficiency, meet and exceed campaign KPIs and business goals.

• Create guidelines and help
• to execute and manage paid and organic search campaigns.

• Be responsible for digital
• communications channels and technology that are in line with and take advantage of current industry practices.

• Create and co execute an
• audience-specific channel strategy.

• Define product roadmap and
• strategy for product areas.

• Partner across the organization
• to understand product/service demand for Colgate brands/products and related requirements

• Define and own business
• requirements for project initiatives

• Partner with technology
• in agile environments to implement both large and small scale changes

• Monitor and maintain control
• processes to insure our digital experience is working properly and affording clients and optimized experience

• Recommend and manage vendor
• relationships.

• Implement search marketing
• best practices within the agency and foster sharing around the organization

• Analyze data and research
• to identify strategic digital opportunities for our clients.

• Collaborate with internal
• teams to develop digital marketing strategies and promote exchange

• Develop reporting processes
• and provide business and marketing insights.

• Define and spread campaign
• KPIs to paid search and digital channel mix.

Do’s and Don’ts of Virtual Interviewing via @annetteeskenazi