Our client-major CPG worldwide- is seeking a Digital Channels – Search Director to lead and implement the global strategy. The Digital Channels – Search Director will be a part of our Global Marketing Communications organization and partner with Marketing, Analytics, eCommerce & Direct to Consumer, and IT teams as well as External Agencies and Vendors to advance our digital, search, data driven and advertising capabilities.
Main responsibilities include:
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• Create roadmaps to accelerate
• and advance Search capabilities – define strategy, technology, approach, methodologies, frameworks and tools
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• Plan, execute and manage
• ecommerce, paid search and organic marketing campaigns.
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• Lead search marketing into
• an integrated media mix and help optimize search campaign results on an ongoing basis.
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• Help the business to optimize
• Budget across digital and integrated media channels to maximize efficiency, meet and exceed campaign KPIs and business goals.
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• Create guidelines and help
• to execute and manage paid and organic search campaigns.
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• Be responsible for digital
• communications channels and technology that are in line with and take advantage of current industry practices.
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• Create and co execute an
• audience-specific channel strategy.
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• Define product roadmap and
• strategy for product areas.
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• Partner across the organization
• to understand product/service demand for Colgate brands/products and related requirements
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• Define and own business
• requirements for project initiatives
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• Partner with technology
• in agile environments to implement both large and small scale changes
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• Monitor and maintain control
• processes to insure our digital experience is working properly and affording clients and optimized experience
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• Recommend and manage vendor
• relationships.
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• Implement search marketing
• best practices within the agency and foster sharing around the organization
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• Analyze data and research
• to identify strategic digital opportunities for our clients.
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• Collaborate with internal
• teams to develop digital marketing strategies and promote exchange
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• Develop reporting processes
• and provide business and marketing insights.
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• Define and spread campaign
• KPIs to paid search and digital channel mix.
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